The free energy market continues to expand rapidly in Brazil. In September 2024, the number of consumer units in this model reached 51,300 units, representing 42% of the total energy consumed in the country. Data from the Brazilian Association of Energy Traders (ABRACEEL) also indicate a 46% growth compared to the previous year.
In addition to greater flexibility in negotiations and freedom to choose a supplier, free market consumers can save up to 46% on the cost of electricity, the association said. Today, 92% of the electricity consumed by Brazilian industry is already purchased using this model, making the free market a strategic choice for high-consumption sectors.
“The free energy market brings great advantages to companies, such as contract flexibility, seasonality and the possibility of choosing renewable energy suppliers. “The free energy market brings great advantages to companies, such as contract flexibility, seasonality and the possibility of choosing renewable energy suppliers. renewable sources, “this provides greater transparency and cost optimization.”
The incentive for renewables is also a growing feature of the free model, as 64% of renewable energy in Brazil is dedicated to this market. In the case of solar energy alone, the figure reaches 82%, with sales led by companies such as AXS Energia.
“One of the characteristics of this market is to encourage the adoption of sustainable practices. The use of renewable energy can also guarantee rebates for consumers, as a form of incentive,” recalls the chief operating officer.
How does the free energy market work?
In the free market model, consumers can negotiate directly with energy traders, without the need for intermediaries such as regional distributors. This coordination allows for greater competitiveness and transparency in prices, in addition to enabling companies to choose renewable energy sources, such as solar and wind energy.
Since January 2024, all HV consumers are eligible to move to the free market, expanding access to companies from different sectors. This change occurs in a scenario where energy tariffs in Brazil are among the highest in the world, according to data from the National Confederation of Industry (CNI). Disclosure
